Most Mobile App Developersare eager to have a dedicated user base that considers their app valuable and returns to it regularly. Anyone who has bothered to click on the “Install” button hopes that the app promises to meet a requirement or solve a problem!
Blind optimization of engagement metrics is not consistent with achieving long-term business goals and users’ goals for your product. Trying to keep existing users successful trying to acquire new users makes monetary sense, since a bad draw leads to a higher initial outlay.
In this article, I recommend ten ways to optimize an engaging and successful app that includes some information shared on Google Play, Sustainable Engagement Day 2018 and Playtime 2018. You can also view the full session of the event below.
Meaningful functions and analysis
Health App Lifesum wondered: “How do you know if you’re improving your product?” Storage and conversion metrics are a great way to evaluate if features are improving. However, these vanity metrics do not always take into account how users actually experience your product. Former Lifesum senior designer of Rifael Coimbra says that improving features does not necessarily mean that the user base will be more successful.
Data can tell you where the problem is …
How do you measure the efficiency of your app based on what your users want to get with it? The ABA English language learning app assumes that data can only tell where the problem lies, not what it is. That’s why they decided to identify and use qualitative data that comes directly from the people who use their app. As a result, they added a further step in their onboarding process and therefore doubled the user’s activation.
The best way to communicate with your users
The Ultimate Guitar team cultivates a human-to-human communication culture that is not the only backup of the customer support team.
They created an “H2H” bulletin board where the whole team can see all the quotes from Ultimate Guitar in social media. Every day at 10 there is a strict rule: “no code, no project, no meeting”, and the team, from designers to developers to analysts, communicates directly with real customers.
Start where your users start from
Looking at the replays, tracking down a leaky map and realizing that his paywall often interrupted the learning experience, Busuu discovered that he had a problem with the user’s initial experience.